Press Coverage

June 30, 2003 06:01 AM US Eastern Timezone Sugarshots Lands in a Sweet Spot With Williams-Sonoma; Retail Stores and Web Site to Feature Two Liquid Sugar Products

SAN FRANCISCO--(BUSINESS WIRE)--June 30, 2003--Sugarshots, Inc. (www.sugarshots.com) today announced an alliance with Williams-Sonoma, the San Francisco-based retailer of high-quality kitchen products and specialty food items, where Williams-Sonoma will add Sugarshots liquid cane sugar products to its growing line of gourmet food and beverage items available through the company's 235 North American stores and web site (www.williams-sonoma.com).

Williams-Sonoma will carry two varieties of the pure cane sweetener -- Sugarshots Original and Sugarshots Turbinado. Sugarshots Original offers a clean, sweet taste and can be substituted for granulated "white" sugar or simple syrup in food and beverage recipes. Sugarshots Turbinado has the hearty, rich molasses flavor retained from sugar cane's first pressing and is a liquid alternative to granulated "raw" sugar.

"Our association with Williams-Sonoma is a natural fit for the Sugarshots product line," said Sugarshots co-founder and CEO, Scott Waltz. "Williams-Sonoma customers appreciate quality ingredients that can be used everyday. Sugarshots products offer a unique versatility -- perfect as a companion to hot and cold beverages as well as in barbecue glazes and sauces -- that make them a good addition to any kitchen or bar."

"We are pleased to add Sugarshots Original and Turbinado liquid sugar to our specialty food offering just in time for our busy summer season," said Jean Armstrong, food buyer for Williams-Sonoma. "We think Sugarshots will satisfy the needs of our customers because they value quality and innovative products."

The Sugarshots line of products debuted in October 2002 as the first in a new category of sweeteners -- liquid cane sugar. The products are made from pure liquid cane sugar and water. As a result, Sugarshots products deliver a pure sweetness with exceptional flavor release that is experienced on the tip of the tongue, where sweet receptors are located. The unique liquid form of Sugarshots allows it to dissolve instantly, sweeten uniformly and offer a true sugar taste with fewer calories than granulated sugar products.

Sugarshots Original and Turbinado are available now at Williams-Sonoma locations throughout North America and through their web site, www.williams-sonoma.com. The products come in a 16-ounce glass bottle with a Spill-Stop speed pourer at a retail price of $9.00. The special, high-end package and bottle design was created for exclusive use by the retailer.

About Sugarshots

Headquartered in San Francisco, Sugarshots, Inc. manufactures and markets the Sugarshots line of premium liquid cane sugar sweeteners for the food and beverage industry. For more information about the company and the complete line of Sugarshots products, visit www.sugarshots.com.